SHELBYKY – July 2019 – Continued growth in visitor traffic, attractionsand sizedrives the leadership of ShelbyKY Tourism & Visitors Bureau to request proposals for creating a comprehensive signage program for the community. A Request for Proposal is to develop, design and install a Signage & Wayfinding System. Proposals are due before 4:30 p.m. EST, Friday, August 9, 2019.

Instructions for submitting the proposal for the concept-to-completion production are as follows:

  • Received in hardcopy by mail. Sent to: ShelbyKY Tourism, 1011 Main Street, Shelbyville, KY 40065.
  • Questions will only be received through August 8, 2019 via e-mail and should be addressed to ShelbyKY Tourism Executive Director Katie Fussenegger at

ShelbyKY Tourism plans to direct this project with input from various community organizations. “A strategic initiative for ShelbyKY Tourism is to drive spending once in the market. Community leaders and stakeholders determined the lack of signage & wayfinding to be a top area for improvement toward reaching this goal,” explains Fussenegger.

In mid-August, up to three firms will be chosen by the Vision Committee to present their proposal to the ShelbyKY Tourism’s Board of Directors and community leaders. Phase 1 of the project is developing and designing signage meant to direct people to specific locations, including Shelbyville’s historic downtown, with an emphasis on connectivity. Phase II of this process would be consideration of beautification of Interstate 64 exit ramps.

The ShelbyKY Tourism Commission receives funding from transient room tax and restaurant tax, which is then used for promotion of tourism activities in ShelbyKY and the surrounding area. For more information, contact ShelbyKY Tourism at 502.633.6388.


Additional Information


About SHELBYKY- Shelbyville/Simpsonville/Shelby County, a community of small-town charm and world-class equestrian events, is the American Saddlebred Capital of the World. Home to 90-plus Saddlebred horse farms and breeding and training facilities, ShelbyKY gives visitors a rare peek into the world of the Saddlebred show horse. Attractions include Kentucky’s only designer outlet mall, The Outlet Shoppes of the Bluegrass; the antique, home accessory and furniture shops comprising “Design Destination”; Jeptha Creed Distillery; Bulleit Distillery; Talon Winery; and the Shelby County Community Theatre. ShelbyKY’s dining landscape includes culinary icons Science Hill Inn, Old Stone Inn and Claudia Sanders Dinner House; overnight choices range from brand-name chain hotels to downtown lofts; and outdoor adventures await those who enjoy fishing, canoeing, horseback riding and golf. We invite you to follow #VisitShelbyKY and

MEDIA CONTACT: Debra Locker – Debra@LockerPR.comand 859.536.0282