Shelbyville, KY (October 9, 2024) — ShelbyKY Tourism, the destination marketing organization for Shelbyville, Simpsonville, and Shelby County, Kentucky, is proud to announce that it has secured a federal trademark for Your Bourbon Destination. Bourbon travelers make up a considerable number of visitors to ShelbyKY, which generated more than $91 million in economic impact for local businesses in 2023. This designation further solidifies ShelbyKY’s position as a premier destination for bourbon enthusiasts and highlights the community’s unique contribution to Kentucky’s legendary bourbon heritage.
“We are so excited to receive this trademark for ‘Your Bourbon Destination,’” said Janette Marson, President & CEO of ShelbyKY Tourism. “ShelbyKY offers world-class distilleries and a rich cultural and culinary experience that complements our local bourbon offerings. This trademark represents our dedication to growing our local tourism economy by embracing our bourbon roots.”
The trademark reinforces ShelbyKY’s commitment to promoting its vibrant bourbon scene, including the cutting-edge Bulleit Distilling Company and craft Jeptha Creed Distillery, both offering hands-on tours and experiences.
“Home to renowned distilleries and a growing collection of bourbon-related attractions, ShelbyKY is carving out a distinct identity within the heart of Kentucky’s famed Bourbon Trail. Travelers who arrive in ShelbyKY for bourbon experiences are awed by the opportunities for an iconic Kentucky experience – dozens of horse farms, local and farm-to-table restaurants, outdoor adventure, and hundreds of stores and boutiques,” adds Marson.
ShelbyKY Tourism has adopted Your Bourbon Destination as the driving creative force for the organization, undertaking a bourbon-minded creative refresh, launching an all-new website, and crafting extensive advertising campaigns focused on driving bourbon tourism to the community.
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About ShelbyKY — ShelbyKY (Shelbyville, Simpsonville and Shelby County) is Your Bourbon Destination®. Home to two distilleries, Bulleit Distillery and Jeptha Creed Distillery, and located on the Kentucky Bourbon Trail®, ShelbyKY offers an array of bourbon-centric lodging, shopping, and dining. ShelbyKY is perfectly positioned for easy access to Louisville, Lexington, and Northern Kentucky. Pair dining at classic favorites like Claudia Sanders Restaurant and local staple Bell House Restaurant with Kentucky’s only designer outlet mall, and there’s much to see, do, and taste in ShelbyKY. Home to 90-plus Saddlebred horse farms, ShelbyKY offers a rare peek into the world of the Saddlebred show horse and is known as the Saddlebred Horse Capital of the World. Outdoor adventures await those who enjoy fishing, canoeing, horseback riding, and golf. We invite you to follow @visit_shelbyky on Instagram and @visitshelbyky on Facebook and learn more about ShelbyKY at www.visitshelbyky.com.
Media contact - Debra Locker Group: Debra@DebraLockerGroup.com and 859.536.0282