About Us

Your Bourbon Destination

ShelbyKY Tourism is the official destination marketing organization for Shelbyville, Simpsonville, and Shelby County, Kentucky. Recognized as Your Bourbon Destination, ShelbyKY offers visitors a classic Kentucky experience with world-class distilleries and Southern cuisine.

Our mission at ShelbyKY Tourism is to promote Shelby County as a unique year-round destination driving sustainable economic growth and quality of life. In pursuit of our mission statement, we generate visitor spending, support hospitality and tourism jobs, local tax receipts, and lower residents’ property taxes. 

In 2022, the economic impact of tourism in ShelbyKY totaled just over $80 million, and each household throughout the county saved approximately $350 in property taxes thanks to visitor spending in the community. 

Click here for our annual marketing and public relations plan. ShelbyKY Tourism acts as a county-wide advertising firm, promoting all attractions, restaurants, places to stay, and things to do to potential visitors.

ShelbyKY Tourism is responsible for the management and rental of the Shelbyville Conference Center. For more information about the Shelbyville Conference Center, contact us.

Learn more

Staff & Board Of Directors

Meet the staff and board of directors of ShelbyKY Tourism. The staff and board work tirelessly every day to promote and garner positive economic impact in  Shelbyville, Simpsonville, and Shelby County through tourism.

Partner With Us

Tourism is a significant economic driver for Shelby County, to the tune of $80.4 million in 2022. We are stronger together and invite any collaborator in the tourism industry to partner with us. 


Find all requests for proposals from ShelbyKY Tourism.