About Us

Your Bourbon Destination

ShelbyKY Tourism is the official destination marketing organization for Shelbyville, Simpsonville, and Shelby County, Kentucky. Recognized as Your Bourbon Destination, ShelbyKY offers visitors a classic Kentucky experience with world-class distilleries and Southern cuisine.

Our mission at ShelbyKY Tourism is to promote Shelby County as a unique year-round destination driving sustainable economic growth and quality of life. In pursuit of our mission statement, we generate visitor spending, support hospitality and tourism jobs, local tax receipts, and lower residents’ property taxes. 

In 2022, the economic impact of tourism in ShelbyKY totaled just over $80 million, and each household throughout the county saved approximately $350 in property taxes thanks to visitor spending in the community. 

Click here for our annual marketing and public relations plan. ShelbyKY Tourism acts as a county-wide advertising firm, promoting all attractions, restaurants, places to stay, and things to do to potential visitors.

ShelbyKY Tourism is responsible for the management and rental of the Shelbyville Conference Center. For more information about the Shelbyville Conference Center, contact us.