Media Assistance
Thank you for your interest in ShelbyKY!
We are happy to assist journalists and influencers pursuing stories and articles that feature ShelbyKY as a tourism destination.
Contact
All media requests should be submitted to our PR team. Email mason@visitshelbyky.com.
Hosted Media Visits
ShelbyKY Tourism encourages qualified media and influencers to visit and write, share, and promote ShelbyKY as Your Bourbon Destination®. For media interested in a hosted visit, please contact us and provide the following information:
- Name(s) of journalist and/or photographer
- Name of assigning publication (if applicable)
- Contact information for writer/influencer and editor (if applicable)
- Brief biographical information
- Tear sheets for similar articles not more than two years old
Freelance journalists and influencers should also submit:
- Name of targeted publication(s) (if applicable)
- Arrival date, length of visit, departure date
- Types of activities or special interest/focus of story/special requests
ShelbyKY Tourism will provide the following for qualified media/influencers:
- Hosted media visit — ShelbyKY Tourism will host writers and influencers while they are in ShelbyKY. If the writer or influencer prefers to self-host, ShelbyKY Tourism will reimburse the writer for their actual expenses while in ShelbyKY. Receipts must be submitted to ShelbyKY Tourism, and reimbursement will be made by check for the writer’s/influencer’s expenses only. Expenses incurred by friends or family traveling with the writer/influencer will not be reimbursed.
- Press Pass — ShelbyKY Tourism or its agency will provide complimentary passes to activities and events for writers, influencers, and photographers whose names appear in the bylines of the tear sheets. Passes for friends or family with the writer/influencer will be issued at the discretion of the activity/event host.
- Accommodations – ShelbyKY Tourism will provide complimentary accommodation for up to one (1) night for freelance writers/influencers and up to two (2) nights for writers/influencers on assignment. If the writer is not on assignment, it is at the discretion of the individual property to decide if accommodations will be complimentary or at a reduced rate. Accommodations are subject to availability and will be selected by ShelbyKY Tourism.
- Airfare — For media or influencers on assignment who live more than six (6) hours away from Shelby County, Kentucky by car, ShelbyKY Tourism will reimburse the assigning publication for the actual cost of airfare in classes less than first class. Reimbursement will be made only upon receipt of an itemized receipt by either ShelbyKY Tourism or its agency.
- Rental car — If media/influencers choose to rent a car instead of flying, ShelbyKY Tourism will reimburse the actual cost of the rental upon receipt of an itemized receipt. Only the actual rental fee will be reimbursed; mileage and fuel costs will not be reimbursed.
- Photo library — ShelbyKY Tourism maintains a photo library for media/influencers who need pictures to accompany a story. Appropriate photo credits will be listed with each image and should be included in the final publication.
- Friends and family — Costs incurred by family members and/or friends traveling with a writer/influencer will not be paid for or reimbursed by ShelbyKY Tourism.
- Notice period — Writers must give ShelbyKY Tourism and its agency at least two business weeks’ notice before their arrival (Unless special circumstances arise; all exceptions to be approved by ShelbyKY Tourism).
Tear sheets on any subsequent stories on the ShelbyKY area are to be provided to ShelbyKY Tourism and its agency immediately upon publication.
Changes Effective March 4, 2024
Kentucky stories
If you are interested in covering other areas of Kentucky, please contact the Kentucky Department of Tourism.
Kristie Wooldridge
Kentucky Department of Tourism
Director of Communications
502-892-3452
kristina.wooldridge@ky.gov