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Q: How do I submit events to the calendar?

Visit our Submit Your Event page to add events, festivals, concerts, and special happenings to our online calendar. Submit Your Event

Amplify Your Business Through Tourism

Tourism drives nearly $100 million into Shelby County's economy each year, and your business is an essential part of that success. Whether you operate a restaurant, lodging property, attraction, retail shop, or tourism-related service, ShelbyKY Tourism is here to help you reach more visitors and grow your business.

Best of all? Partnership is free. When you partner with us, you gain access to marketing reach, promotional opportunities, and resources designed specifically to connect your business with travelers planning their visit to Shelby County.

Hear from local business owners how partnering with Tourism helps their business.

Ready to partner with us?

Expanded Marketing Reach

Get your business in front of thousands of potential customers through our website, social media channels, visitor guide, email newsletters, and regional marketing campaigns.

Catherine Grace Photography

Year-Round Promotion

We use industry-leading geolocation data to market to diverse audiences throughout all seasons. We advertise across the US and in select international markets to promote Shelby County.

Collaborative Opportunities

Join a network of tourism businesses working together to elevate Shelby County as a must-visit destination.

Industry Expertise & Marketing Advice

Benefit from our knowledge of travel trends, visitor behavior, and best practices in hospitality marketing, public relations, and more. Think of our office as an advertising and communications agency for the entire county.

Qualified Leads

We connect you with travelers who are actively planning trips to Shelby County, not just browsing.

Website Listing

Get featured on VisitShelbyKY.com, where tens of thousands of trip planners discover what to see, do, eat, and where to stay in Shelby County. Our site connects your business directly with travelers researching their visits.

Visitor Guide Inclusion

Be included in our printed and digital visitor guide, distributed throughout the region and mailed to thousands of prospective visitors annually.

Social Media Features

Reach our engaged audience across Facebook, Instagram, TikTok, and other platforms with featured posts, stories, and collaborative content.

Email Marketing & Newsletter

Get your business, events, and special offers in front of our subscriber base through our regular email newsletters.

@wanderingkentucky

Events & Packages Promotion

Collaborate on packages, itineraries, and seasonal promotions that drive visitors to multiple local businesses.

Jeptha Creed Distillery

Group Travel & Meetings Marketing

Be front and center with tour operators, meeting planners, and wedding parties through our group travel initiatives.

Who Should Partner With ShelbyKY Tourism?

We work with a wide range of tourism-related businesses, including:

Hotels, motels, and bed & breakfasts
Vacation rentals and campgrounds
Restaurants, cafes, coffee shops, caterers, and bars
Distilleries, wineries, and breweries
Attractions and entertainment venues
Retail shops and specialty stores
Outdoor recreation providers and outfitters
Museums and historic sites
Event venues and service providers
Tour operators and transportation services
Farms and agritourism businesses

Ready to work together? Click here to contact our Tourism Services Manager.

Frequently Asked Questions

Is there a cost to partner with ShelbyKY Tourism?

No. Partnership and inclusion on VisitShelbyKY.com is free for all qualifying tourism-related businesses in Shelby County.

What are the tax obligations for restaurants and lodging businesses?

Restaurants located within the city limits of Shelbyville and Simpsonville are subject to a 3% restaurant tax. All lodging providers, including hotels, bed & breakfasts, vacation rentals, and campgrounds offering overnight accommodations, are subject to a 4% transient room tax throughout Shelby County. These taxes are paid by the customer, not the business, and support tourism marketing and infrastructure that benefit your business. For questions about tax obligations or remittance, please contact us at (502) 633-6388.

Click here for the restaurant tax portal to quickly submit tax returns.

How do I get my business listed on VisitShelbyKY.com?

Contact us using the information below or submit your business details through our online form. We'll review your information and work with you to create an accurate, compelling listing.

Contact us

Can I update my listing information?

Yes. Contact us anytime to update your hours, offerings, photos, contact information, or other details. Keeping your listing current helps visitors have the best experience.

Contact us

How do I submit events to the calendar?

Visit our Submit Your Event page to add events, festivals, concerts, and special happenings to our online calendar.

Submit Your Event

Do you offer co-op advertising opportunities?

We periodically offer collaborative marketing opportunities and marketing grants. Contact us to learn about current and upcoming opportunities where your business can participate.

Can you help with group inquiries?

Yes. We regularly receive inquiries from tour operators, meeting planners, wedding parties, and sports teams. When we receive requests that match your offerings, we connect groups directly with partner businesses.

What if my business is outside Shelby County but I serve visitors here?

We focus primarily on businesses located within Shelby County. However, if your business provides essential services to Shelby County visitors (such as regional transportation), contact us to discuss partnership opportunities.

How can I maximize the value of partnership?

Keep your information updated, submit your events regularly, engage with our social media content, promote VisitShelbyKY.com to your customers, and stay connected with our partner communications. The more engaged you are, the more visibility your business receives.

Get Started

Ready to grow your business through tourism? Reach out to our Tourism Services Manager. We'd love to hear from you.

Evelyn Buchanan Tourism Services Manager

Email

evelyn@visitshelbyky.com

Phone

(502) 633-6388

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