Louisville tourism is quickly ramping up after COVID-19 all but shut down travel in 2020. Events began piling back onto the Greater Louisville calendar at midyear, lifting hope for a return to “normal.” Residents and visitors are excited to return to their favorite attractions and attend new events, and travel officials are cautiously optimistic.

Shelbyville doesn’t focus all of its promotional firepower on the bourbon industry, where it is a major player with the huge Bulleit distillery that’s a stop on the Kentucky Bourbon Trail and the Jeptha Creed Distillery on the Kentucky Bourbon Trail Craft Tour.

In an effort to attract meetings and conferences, the city will unveil the Shelbyville Conference Center in August in a city that’s less than an hour from Louisville and Lexington, the state’s largest cities.

“The Shelbyville Conference Center’s trailside location, historic silos, and convenient downtown location create the foundation for exploring ShelbyKY and hosting experience-driven meetings and events,” said Chenelle McGee, president and CEO of ShelbyKY Tourism.

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